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Entrepreneur Magazine! - May 2008

Budget Sense - Get your books on track with tips from author and expert Julie Aydlott.  By Nichole L. Torres | Entrepreneur Magazine - May 2008

Entrepreneur:  How do you introduce budgeting to new entrepreneurs?

Julie Aydlott:  New entrepreneurs tend to drop the ball because they focus on their business rather than its accounting.  In the first chapter [of The Quick Guide to Small Business Budgeting, I discuss] personal budgeting.  [The example character asks,] What do I have, and what will it take to make sure I don't miss my mortgage payment as I put all my money [into my business]?

Entrepreneur: What are the most common budgeting mistakes entrepreneurs make?

Julie Aydlott:  Once [they] start generating substantial sales with a profit margin of 20 percent to 25 percent, they're on cloud nine and start spending money like [crazy].  Then they can't make payroll, they can't pay their vendors and they don't know what happened.  The other big thing is the October Effect, a trend of sales dropping [due to stigmas attached to past] stock market crashes and 9/11.  If you don't plan for the worst-case scenario, you'll be hurting in the last quarter.  If you plan for it and cut back [accordingly], you can make it through.

Entrepreneur: How can entrepreneurs approach their budget in a positive way?

Julie Aydlott:  If you have a good budget and know what it takes [to maintain it], you'll be a step ahead.  You might enjoy accounting after [-thinking] you hated it so much.  If you don't get to know your money, then how are you going to enjoy it?

Newsday - January 2008

It pays to include columns for actual numbers as well as budgeted numbers so you can make comparisons, says Julie A. Aydlott, president of San Diego Business Accounting Solutions, a consulting firm in Lakeside, Calif. She has written and published The Quick Guide to Small Business Budgeting. Aydlott also recommends drafting a 12-month personal budget to shed light on what the business needs to make to cover your personal expenses. Her book, downloadable at businessbudgetinghelp.com, comes with spreadsheets to input both your personal and business budget data. The key is to be realistic and stay on top of it, she advises --Newsday - by JAMIE HERZLICH

The Californian - November 2007

Not just another budgeting book! The Quick Guide to Small Business Budgeting 2nd Edition is a easy to follow detailed instruction guide that shows you how to set up a personal budget, business budget, monthly and weekly cash flow projection, work in progress report, and a personal financial statement in easy to follow templates already created with your computer software! Whether you are a small business owner, entrepreneur, office manager, bookkeeper or individual looking for franchise opportunities, this book is a must have for business success! The Quick Guide to Small Business Budgeting 2nd Edition is giving you the resources of a training seminar or classroom in the convenience of a ready to use manual at a reasonable cost! It is like having your own personal consultant at your side training you on your small business budgeting and cash flow projections. t is compatible with Microsoft Excel® and Microsoft Works®. This book was written with the ultimate goal of not becoming outdated. Each new edition of Microsoft Office will be able to automatically update the spreadsheets for you when you open the file on your computer. This incredible book includes a CD with all of the spreadsheets for your business as well as the Authors favorite character Joe Standard! The 2nd edition outdoes the 1st with so much more information including common mistakes, creating work in progress reports, estimating your personal and business taxes plus new spreadsheets! Finally, create a personal financial statement for your bank or accountant by the click of a few buttons. No more filling the paperwork out by hand and updating it every time you need something from a bank! This book is a must have life saver for the small business!

Midwest Book Review - October 2007

"The Quick Guide To Small Business Budgeting" will prove as invaluable as it is practical - Most small business founder because they lack sufficient management skills with respect to their cash flows and problems of keeping track of their finances. Now in a fully updated and expanded second edition that is with Excel Spreadsheets, "The Quick Guide To Small Business Budgeting" by Julie Mucha-Aydlott is a complete, comprehensive, and thoroughly 'user friendly' "how-to manual providing step-by-step, do-it-yourself instructions for creating a personal budget, creating a business budget, creating business cash flow projections, creating personal finance statements, and estimating income taxes. "The Quick Guide To Small Business Budgeting" uses real-world examples that will enable those with no previous financial accounting experience or skills to successful identify, calculate, and track cash flows and expenditures associated with virtually any kind of commercial enterprise. Of special value are the templates in an accompanying CD that provide Microsoft Excel forms that include: Personal Budget; Business Budget; Cash Flow Forecast; Work in Progress; Weekly Cash Flow Forecast; and Personal Financial Statement. Especially recommended for small business owners who don't have the capital to hire professional accounting services, "The Quick Guide To Small Business Budgeting" will prove as invaluable as it is practical.

Mastercard Business Essentials - Nov 2006

Click link to read full article from the Mastercard Business website

Making wise financial decisions can mean the difference between steady, long-term growth and quick, flash-in-the-pan failure. The biggest mistake that small business owners make is failing to understand their financial priorities, says Julie Aydlott, owner of San Diego Business Accounting Solutions, and author of The Quick Guide to Small Business Budgeting.

“Everything is associated with money, and the person who knows what they have at all times wins,” Aydlott says.

That means first having a solid grasp of what money—and debt—you have. Before you move into a new office, invest in the latest technology or hire additional staff, you need to take an inventory of the following factors: debt ratio, cash flow, necessity and return-on-investment.

Debt Ratio. Divide your current assets by your current liabilities to determine your company’s current debt ratio—a good indicator of how financially solid your business is. The stronger the assets versus liabilities, the better positioned the company is for growth and new investments. For startups that don’t have assets or liabilities, it’s important to create a budget and cash flow projection to see what it’s going to take for your business to sustain itself. They also help to determine how much money is required for investments that are essential to sustaining your business.

“If you knew tomorrow that it would cost you $25,000 per year in personal living expenses and business startup costs to survive, you would be one step ahead of most new small businesses who just wing it,” Aydlott says. If you’re at a break-even point and need to shave expenses, it’s probably not the best time to make a big, new investment, she says.

The Small Business Administration offers a free lesson on debt ratios, in addition to a downloadable worksheet.

Cash Flow. In addition to understanding your debt and expenses, you need to take a close look at cash flow. Cash flow is the overall amount of money that your business is taking in. It’s different from profitability, which is calculated by subtracting the cost of producing the goods or services sold from the overall amount of money that the business takes in.

A business can be profitable and lack cash flow, so entrepreneurs need to be sure that income is steady enough to cover the new expense of a big investment, says Ruth King, author of The Ugly Truth about Small Business and founder of businesstvchannel.com, a small business Internet television channel, based in Norcross, Ga.

“Cash flow is the lifeblood of a business. Without it, a business cannot survive,” King says. “I find that many times, small business owners confuse profitability with cash flow. Taking out a loan for new equipment, for example, could really hurt them if they’re not comfortable they can cover that loan each month. You may be profitable, but if your income is uneven, you could find yourself in trouble some months.”

Necessity. If you find that you are in good financial shape, with regular income and a low debt ratio, you need to take a hard look at whether you really need to make the new investment, Aydlott says. Evaluate your “needs” versus your “wants” to ensure that you don’t get  caught up in the excitement of making a big purchase. First, consider whether there are less expensive, reasonable options to help your business thrive, or if it would be better to delay the purchase until your business can better manage the expense.

Return-on-Investment. Aydlott says you also need to figure out whether the expense has the opportunity to earn money for your business, through increased productivity and revenue or by decreasing expenses. If so, how much is the savings or increase in revenue versus the cost of the resources needed to achieve it?

Business owners should treat themselves like their bankers do. Before approving a big expenditure, ask yourself: Am I a big risk? Is this purchase going to increase revenue or the bottom line? Am I able to manage payments? How long will it take me to pay back this expenditure? How much of the capital do I need to put down or will I need to finance it? If the latter, what is the interest rate and how much will it add to the cost? On top of what I already bill, how much more income would my business need to earn to pay for this purchase?

If you are comfortable with the answers to all of those questions and have looked carefully at your company’s debt ratio and cash flow, as well as the necessity and potential return on investment, then you will have solid indicators about whether the investment is a good idea or could lead to nightmarish consequences